About Us

Today Alf Group is one of the largest furniture companies in Italy. Brilliantly successful beginnings have led the group to make continuous research for quality its mission. new products reflect changes in lifestyles and contemporary trends. 

Valdesign South Africa delivers Italian craftsmanship to the local market, stemming from experience gained by the Group since the beginning of the 1960’s. 

Research and Innovation

We carefully select the best materials for its products. Raw material quality determines the high degree of beauty that distinguishes each collection: the choice of the best woods for veneer, the wide range of lacquered colours, and the craftsmanship that creates the current trends.

We are committed to each of our products performing over time, guaranteeing maximum quality at all times. Design guarantees the long-lasting solidity of modular systems, bookcases, wardrobes, beds, accessories kitchens and more. Synergy is created between the quality of the raw materials and the highly engineered modular systems.

The operative units of the alf group are organized to guarantee maximum product quality. The skill and expertise of the cabinetmakers is reflected in the manufacturing process. This is combined with the continuous technological innovation of the production lines.

Quality of living is a fundamental part of daily life. The Valdesign collections are the result of constant commitment to giving the public the widest selection of products for creating their home dimension.

We interpret quality based on its woodcraft and the craftsmanship of the Veneto region, renowned internationally as one of the most important furniture making areas in the world. We strive to continually expand our knowledge base and uses cutting-edge technology continuously to reaffirm a position of leadership.

All products are devised and produced in Italy to guarantee conscientious, diligent control of all the phases of production. parts and raw materials are selected and purchased from top european and international suppliers.

Unbound creativity, conscientious manufacturing, and our specific, innovative technological know-how are what make our products the pride of “made in Italy” these are all basic characteristics for a company continuously facing the needs of an international clientele.

Each design is a high quality product of beauty and function, created to guarantee long-lasting reliability. These characteristics are perfectly balanced with economic value, accessible to all and representative of a winning quality-price-image ratio, especially when compared to other products on the market.

Our Team

Darren Postan

Joint Managing Director - Casarredo

Lance Postan

Joint Managing Director - Casarredo

Angelique Joelson

Interior Designer - Casarredo

Danielle Matthews

Interior Project Manager - Casarredo

Dennis Dube

Installations Manager - Casarredo

Ray Matlala

Installer - Casarredo

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